It only took years to become an overnight success.
You don’t start a revolution by doing the same as everyone else. So in 2015, husband and wife team David and Lydia decided to rip up the rulebook and stick their tongue out at the tofu establishment. Here’s how it all went down:
David and Lydia saw a gap in the tofu game no one was giving that block of white stuff much love. So, they hatched a plan to take over the (tofu) world. Mwa ha ha haaaa.
First job was designing the brand.
David and Lydia begged, borrowed and blagged enough cash to buy a small artisan tofu business in Malton, which was already making the best organic tofu, to a traditional Japanese recipe. Handy!
After a year’s extensive research, brand building and schmoozing buyers, Naked and Smoked Tofoo hits the supermarkets. First major listings – Tesco in 2000 outlets & Ocado!
Sainsbury, Waitrose and Co-op fall in love with Tofoo – they’re only human.
We join forces with Mob Kitchen to make some ridiculously tasty recipes – including tofu coated in crispy cornflour. Did somebody say game changer?
Oriental Tofoo hits the shops.
We refit the factory and get ourselves a new shiny toy – a Japanese soy milk cooker which means twice the capacity, twice the joy!
10K followers on Instagram – hello Tofooniacs.
New ranges: Crispy Tofoo – Southern Fried Tofoo Bites and Wholemeal Tofoo Chunkies.
Say hello to Tempeh… tofu’s chunkier brother.
Veganuary helps us smash the £1million mark in January. Tofu is here to stay.
The Tofoo Sizzler range launches with a bang! All sizzle, no shizzle.
Tofoo becomes the UK’s number 1 tofu brand.
Our Cubed range of Tofoo and Tempeh launches.
Tofoo gets it’s first listings in Morrison’s!
This marks 5 YEARS of Tofoo!
We launched 9 NEW products, including Silken Tofoo, Scrambled Tofoo and our frozen Straight to Wok range.
We hit the screens on Channel 4 with our first ever TV ad (and shocked a few people along the way!)
For everything you need to know about Tofoo and more, read our full bean to block story here: