- News
- June 7, 2025
Tofoo on Tour!
We’re going up and down (and city to city) one crispy bite at a time.
This summer, we’re taking tofu on the road – from foodie fests to muddy fields and city streets -serving up the kind of meat-free magic that might just convert your nan.
🔥 Expect samples. Sauce. Sizzle. Sass.
🧠 Come curious, leave satisfied.
🥢 Whatever you’re into, Tofoo is into it too.
Here’s where we’re heading:
📍 Birmingham (Good Food Show) – 12-15 June
The biggest kitchen in the UK? We’ll be frying up something special.
📍 Taste of London – 18-22 June
One city. Many cuisines. Ours comes in a bowl with chilli and swagger.
📍 Newcastle – 28-29 June
We’re way up North, but the tofu’s hot.
📍 Leeds – 5-6 July
Bringing bold blocks to the home of spice, sauce and sarcasm.
📍 Liverpool – 12 July
Tofu with scouse power. We’re here to prove meat-free can still pack a punch.
📍 Birmingham – 13 July
Back to Brum… this time we’re hitting the city centre.
📍 Brighton – 19-20 July
Home of seagulls, sass and sauce. We’re bringing all three, with tofu that’s as loud as your beachwear.
📍 Deer Shed Festival – 25-27 July
Family-friendly tunes and tofu? We call that a perfect weekend.
📍 Manchester – 2-3 August
Tofu, but with attitude. We might even put it in a barm.
📍 Bristol – 9-10 August
Cool, calm and coriander-laced. Bristol, you’re about to get stir-fried.
📍 Good Food Festival – 15-17 August
Another kitchen takeover – but this time in full festival mode.
📍 Big Feastival – 22-24 August
Music, mud, and tofu that slaps harder than the headline act.
BBC Good Food Show
“I was a tofu virgin – now I’m a convert.”
📍 NEC, 12th June | Good Food Show
Tofu? Flying out.
We served up 5,000 hot samples, handed out blocks like confetti, and crowned 89 Spin-to-Win champions.
Crowd? From curious school kids to seasoned home cooks (and at least one tofu virgin turned convert).
Feedback highlights:
🗣 “Best tofu I’ve ever had.”
🗣 “I can never cook it this good – how have you done it?”
🗣 “What sauce is this?”
Turns out, a golden cube with great sauce and zero faff speaks to everyone. More to come as the weekend heats up…
Fast Foo. Good food. Less faff.
This tofu doesn’t even taste like tofu – it’s amazing!
Taste of London
📍 Regent’s Park, 18-22 June | Taste of London
Taste of Lon-done.
Five days. Over 5000 samples. Zero cloud cover.
We dished out sticky Teriyaki Tofoo like our lives depended on it (and a few people definitely came back three times).
Crowd? A mix of tofu-devotees, tofu-doubters, and some meat eaters who left slightly emotionally confused.
Crowds? PACKED! Every single day was busy, but Saturday was by far the busiest – it felt like the whole of London showed up for some Tofoo!
Let’s just say… the coin counter reaction = UNBELIEVABLE 🔥 People were loving it.
Feedback highlights:
🗣 “I’ve never liked tofu… until NOW!”
🗣 “This is my third sample today… don’t judge me.”
🗣 “I need this recipe, I have to try it at home?”
Next stop: Toon takeover. Newcastle, we’re coming.
Newcastle
We rolled into town with big blocks, bold flavours, and enough sauce to flood the Tyne – and you turned up hungry.
From Geordie grafters to late-night wanderers, we served up sticky Teriyaki Tofoo Stir-Fry all weekend long. Golden cubes, sizzling pans, sweet heat, and queues that never stopped.
Newcastle, showed us they’re not just up for a night out – they’re up for a tofu revolution, too.
Leeds
Over two days, we shifted more than 2,500 hot Teriyaki Tofoo samples faster than you can belt out I Predict A Riot. (And yes, a few queue scrambles nearly counted as one.)
Rain? Sorted. Our gazebo kept you dry – our Teriyaki Tofoo kept you coming back.
From spice lovers to tofu newbies, you lot proved Leeds knows good food when it sees (and tastes) it.
