When Jamie Oliver calls tofu a “flavour sponge” on prime-time TV, you put the thing you’re doing down, grab your phone and film the TV screen. Because this is not just any tofu he’s talking about. This is our Tofoo.
Jamie gets what we’ve been banging on about for years: tofu’s not some sad substitute. It’s a secret weapon. A joy-bringer. A texture-loving, sauce-hugging, fridge-clearing hero.
Proper Smart, Too
Now, let’s talk about nutrition (briefly, I swear). Tofu not only tastes great – it’s a complete protein. Which means, it has all nine amino acids your body cannot manufacture by itself. And short of consuming steak 24/7 (don’t, please), variety of protein sources is one of the best you can do for your body.
Jamie’s Recipe, Your Way
Jamie’s dish is a punching mix of soft-set eggs, tofu, and hot pepper sauce – perfect for brunch, lunch, or a relaxing midweek dinner.
Vegan? Swap eggs for noodles or vegan eggs.
Get out your block and cook.
September 1, 2025
Frozen Foo
Look, we get it. You are busy. You’ve got big plans and about six tabs open in your brain. So prepping tofu? It’s a bit of a stretch sometimes. That’s why we, Tofoo, tofu’s cooler cousin – has done the hard bit for you.
Introducing our Frozen range: Tempura– golden, crispy, snackable goodness. Straight to Wok – Sweet Chilli or Soy & Ginger – marinated, ready, and wokin’ it in minutes.
Because sometimes chopping, pressing and seasoning is one step too many. And we’d much rather you used that time to do what important people do – like stroking dogs outside shops or being an absolute legend.
“We wanted to make tofu even more every day,” says David Knibbs, Founder and Managing Director at The Tofoo Co. “Our Frozen range is all about making tofu and meat free easier – and we don’t know what’s easier than throwing everything in the air fryer or pan and being good to go in less than 10 minutes”
Ready when you are, Tofoo’s Frozen range keeps things easy, quick, and always tasty.
While on tour, we’re doing a little side quest and heading straight to Tesco – tofu in hand, samples at the ready. On July 18th you’ll find us in the following stores.
Yep, we’re popping up in select Tesco stores to serve up tasty Tofoo and prove once and for all: it’s not bland, it’s brilliant. And easy to make. (Also: it’s free food, so let’s not pretend you won’t at least try it.)
Come find us. Taste the block. Join the Tofoo Revolution.
Addlestone Extra KT15 2AS
Aldershot Superstore GU11 1SQ
Ashby De La Zouch Extra LE65 1TE
Banbury Extra OX16 1LX
Basildon Mayflower Retail Pa… SS14 3HZ
Bishop’s Stortford Superstor… CM23 4DD
Bognor Regis Superstore PO22 9ND
Blackpool Clifton Extra FY4 4UJ
Wembley Extra NW10 0TL
Borehamwood Extra WD6 1JG
Bristol Brislington Extra BS4 5AY
Bridgend Extra CF31 3SQ
Southampton Bursledon Towers… SO31 8GN
Gallions Reach Extra in Lond… E6 7FB
Cardiff Extra CF14 3AT
Colchester Extra CO4 9ED
Edinburgh Corstorphine Extra EH12 7UQ
Doncaster Extra DN4 8SN
Gatwick Extra in Horley RH6 0AT
Gillingham Kent ME8 0GX
Hatfield Extra AL9 5JY
Kettering Extra NN15 6XB
Leeds Seacroft Extra LS14 6JD
Leicester Hamilton Extra LE5 1BJ
Milton Keynes Bletchley Extr… MK1 1DD
New Malden Extra KT3 4PJ
Enfield Ponders End Extra EN3 4DP
Poole Fleets Corner Extra BH17 7EJ
Royston Extra SG8 5UA
Romford Gallows Corner Extra RM3 0LL
Shoreham-By-Sea Extra BN43 6TD
Surrey Quays Extra in London SE16 7LL
Wellingborough Victoria Park… NN8 2EF
Whitstable Extra CT5 3EE
Winchester SO23 7RS
York Extra YO30 4XZ
York Tadcaster Road Extra YO24 1LW
Lincoln Extra LN2 4QQ
Slough Wellington Extra SL1 1XW
Hanley Extra in Stoke On Trent ST1 4LS
Lichfield Extra WS13 6DZ
Walsall Extra WS2 8EQ
Dudley Extra DY1 4RP
Glasgow Maryhill Extra G20 9SH
Sheffield Extra S4 7UD
Crewe Extra CW1 2DD
Leigh Extra WN7 4BA
Salford Extra M6 5JG
Corby Oakley Road Extra NN18 8AN
Gateshead Trinity Square Ext… NE8 1AG
News
June 7, 2025
Tofoo on Tour!
We’re taking our tofu on tour, going up and down (and city to city) delivering one crispy bite at a time.
This summer, we’re taking tofu on the road – from foodie fests to muddy fields and city streets -serving up the kind of meat-free magic that might just convert your nan.
🔥 Expect samples. Sauce. Sizzle. Sass. 🧠 Come curious, leave satisfied. 🥢 Whatever you’re into, Tofoo is into it too.
Here’s where we’re heading:
📍 Birmingham (Good Food Show) – 12-15 June The biggest kitchen in the UK? We’ll be frying up something special.
📍 Taste of London – 18-22 June One city. Many cuisines. Ours comes in a bowl with chilli and swagger.
📍 Newcastle – 28-29 June We’re way up North, but the tofu’s hot.
📍 Leeds – 5-6 July Bringing bold blocks to the home of spice, sauce and sarcasm.
📍 Liverpool – 12 July Tofu with scouse power. We’re here to prove meat-free can still pack a punch.
📍 Birmingham – 13 July Back to Brum… this time we’re hitting the city centre.
📍 Brighton – 19-20 July Home of seagulls, sass and sauce. We’re bringing all three, with tofu that’s as loud as your beachwear.
📍 Deer Shed Festival – 25-27 July Family-friendly tunes and tofu? We call that a perfect weekend.
📍 Manchester – 2-3 August Tofu, but with attitude. We might even put it in a barm.
📍 Bristol – 9-10 August Cool, calm and coriander-laced. Bristol, you’re about to get stir-fried.
📍 Good Food Festival – 15-17 August Another kitchen takeover – but this time in full festival mode.
📍 Big Feastival – 22-24 August Music, mud, and tofu that slaps harder than the headline act.
BBC Good Food Show
“I was a tofu virgin – now I’m a convert.”
📍 NEC, 12th June | Good Food Show Tofu? Flying out. We served up 5,000 hot samples, handed out blocks like confetti, and crowned 89 Spin-to-Win champions. Crowd? From curious school kids to seasoned home cooks (and at least one tofu virgin turned convert). Feedback highlights: 🗣 “Best tofu I’ve ever had.” 🗣 “I can never cook it this good – how have you done it?” 🗣 “What sauce is this?” Turns out, a golden cube with great sauce and zero faff speaks to everyone. More to come as the weekend heats up… Fast Foo. Good food. Less faff.
This tofu doesn’t even taste like tofu – it’s amazing!
Taste of London
📍 Regent’s Park, 18-22 June | Taste of London
Taste of Lon-done. Five days. Over 5000 samples. Zero cloud cover. We dished out sticky Teriyaki Tofoo like our lives depended on it (and a few people definitely came back three times).
Crowd? A mix of tofu-devotees, tofu-doubters, and some meat eaters who left slightly emotionally confused.
Crowds? PACKED! Every single day was busy, but Saturday was by far the busiest – it felt like the whole of London showed up for some Tofoo!
Let’s just say… the coin counter reaction = UNBELIEVABLE 🔥 People were loving it.
Feedback highlights: 🗣 “I’ve never liked tofu… until NOW!” 🗣 “This is my third sample today… don’t judge me.” 🗣 “I need this recipe, I have to try it at home?”
Next stop: Toon takeover. Newcastle, we’re coming.
Newcastle
We rolled into town with big blocks, bold flavours, and enough sauce to flood the Tyne – and you turned up hungry.
From Geordie grafters to late-night wanderers, we served up sticky Teriyaki Tofoo Stir-Fry all weekend long. Golden cubes, sizzling pans, sweet heat, and queues that never stopped.
Newcastle, showed us they’re not just up for a night out – they’re up for a tofu revolution, too.
Leeds
Over two days, we shifted more than 2,500 hot Teriyaki Tofoo samples faster than you can belt out I Predict A Riot. (And yes, a few queue scrambles nearly counted as one.)
Rain? Sorted. Our gazebo kept you dry – our Teriyaki Tofoo kept you coming back.
From spice lovers to tofu newbies, you lot proved Leeds knows good food when it sees (and tastes) it.
Liverpool & Birmingham
Two cities. One weekend. A whole lotta tofu.
In just 48 hours, we served up over 2,800 steaming hot Teriyaki Tofoo tasters in Liverpool and Birmingham – faster than you can say “plant based”.
There were queues. There were second helpings. There was kind words and flattery (things we’re not immune to, especially when so true).
Brighton
Brighton, you saucy lot.
You showed up hungry (despite the rain) – and left fully Tofoo-pilled. We dished out 1,300 Teriyaki tasters in a single day, and if we had a pound for every “wait, this is tofu?!” we’d be frying blocks in champagne.
Deer Shed Festival
We just got back from Deer Shed Festival.
From Friday morning to Sunday night, we served up 4,050 Tofoo samples to some of the most curious, open-minded and snack-hungry festival goers we’ve ever met.
As if the festival vibes weren’t enough, Sunday brought a national moment. The Lionesses brought it home again, winning Euro 2025 and proving (again) that women’s football isn’t just worth watching, it’s worth celebrating.
Manchester
Ah, Manchester. The home of rain, raw talent, and the mighty Oasis. We turned up, got soaked, and still managed to hand out 2,800 samples of our tofu-y goodness.
Despite the drizzle (or let’s be honest, full-blown Mancunian monsoon), the vibes were anything but grey. Music blasted, tofu sizzled, and our crew danced between downpours with spatulas in hand and smiles on faces. Gallagher energy? Big time.
Bristol
Bristol, you absolute beauty. You gave us sunshine, street vibes, and a full-on block party mood. We came. We cooked. We gave out 2,800 samples faster than you could say “extra firm.”
Read more about the tour from our friends at iMP Award-Winning Product Sampling & Experiential Agency here.
